Clean beauty is all the rage these days. But it’s really more than a fad, as our need to be environmentally conscious and cruelty-free has never been greater.
That’s where homegrown e-tailer A Kinder Beauty comes in. The online platform is able to offer locals access to clean beauty products at reasonable rates.
A Kinder Beauty, as seen on akinderbeauty.com.sg, effectively curates cruelty-free beauty essentials from vegan or vegan-friendly beauty brands across the globe. These labels include BiVID, known for its popular In&Out mask; ESQA which is the first and leading vegan cosmetics brand in Indonesia; as well as the halal-certified PUR providing high-performance beauty solutions.
Consider The Goddess Cheek Palette ($32) by ESQA for an everyday trio of bronzer, blush and highlighter.
There’s also Aloette that produces the much-raved blemish treatment Aloeclear, plus Doctors PGA that specialises in using polyglutamic acid (PGA) as its key ingredient in all its products.
Prime and soothe your skin with the 4-in-1 Cloud Cream ($60) by PUR.
If you are a clean beauty convert, we suggest subscribing to The Kinder Circle, the e-tailer’s loyalty programme that rewards customers with redemptions of member exclusives, including gifts, promotions and treats.
True to its name, A Kinder Beauty also ensures 100 per cent reusable and recyclable packaging. After all, your beauty essentials should never come at a price to the environment or animals.
Shop A Kinder Beauty here.