Last Friday, We Need A Hero threw a big party that elicited a “Wah, what’s going on here?” from our cabbie as we turned into Eng Hoon Street.
The latest addition to the premium barber scene seems to be a magnet for the artfully tousled and painfully hip, who formed a raucous, beer-swigging assembly that spilled out of the joint and onto the road. Inside, it was even more packed. We had to squeeze our way in and allow our bodies to be peristaltically moved towards someone doling out bottled beers and ciders from a fridge. It looked like they were about to run out.
Soon it began to feel like we were on the City Hall MRT platform at rush hour, only with a better-looking and more fragrant crowd. We couldn’t see much besides the DJ console, and barely got a glimpse of the haircut and shaving demonstration (at least, that’s what we think was going on). Also, despite the theme of the party, there wasn’t a Chris Hemsworth in sight either, unless you count celeb studmuffin Paul Foster and hunky waiters proferring their buns (the Tiong Bahru Bakery type, mind).
Judging from the photobooth-style party shots appearing all over our Instagram and Facebook feeds the day after, plenty of people had a blast, so that ought to tell you how popular men’s grooming is getting these days. As for us, we won’t forget the sight of our associate editor caressing his locks after a hair wash—move over, Rapunzel!
