A behind-the-scenes look at Adidas’ #mygirls for Southeast Asia campaign

The Southeast Asian counterpart of the Adidas ‘all in for #mygirls’ international campaign has officially kicked off, beginning with an outdoor shoot featuring the region’s ambassadors donned in Adidas’ brightly-colored Techfit and Climalite range, along with the flexible CrazyCool shoes.

The #mygirls campaign celebrates the ties between women in the region who are passionate about sports and aims to inspire and motivate ladies to keep fit. Representing the countries in Southeast Asia for this movement are: Fay Hokulani (for Malaysia and Singapore), Ana Karylle Padilla Tatlonghari (Philippines), Si Phitsinee Tanwiboon (Thailand), Maria Selena (Indonesia) and Nguyen Thi Kim Dung (Vietnam). Keep an eye out for the ads across Singapore, which will be launched very soon.

Watch the #mygirls commercial for the international campaign: