Men’s grooming seems to be all the rage at the moment, with at least five grooming shops opening in recent months including Spa Esprit Group’s We Need A Hero. The latest to join the surge: skincare label Biotherm Homme, which has opened its first flagship boutique in the world at ION Orchard.
The sleek, grey-hued store is composed of four areas—a self-service space displaying the full range of Biotherm Homme products, an interactive bar, a consultation area and a skincare lounge offering four kinds of facials ($45 for 30 minutes) and brow trimming.
Also stocked here is cult beauty gadget Clarisonic, touted by many for its excellent cleansing efficency, which supposedly helps skin better absorb moisturizers and serums.
