With so many boutique gyms and world-class fitness centres here in Singapore, there is definitely no shortage of health and wellness options available to locals. But we will soon be spoilt for choices, as ClassPass and the Singapore Tourism Board (STB) have officially announced an exciting one-year partnership, jointly promoting Singapore’s wellness offerings while enhancing our city’s attractiveness as an urban wellness destination.
Launching in the first quarter of 2022, ClassPass and STB will encourage even more locals to participate in wellness and fitness activities through ClassPass’ platform. As part of the campaign, ClassPass will display challenges that reward participants when they book a bevy of wellness experiences.
So look forward to video content that will soon be available across ClassPass and STB’s social media channels. For instance, the first series will highlight interesting wellness offerings to be discovered within different Singapore neighbourhoods, while the second series will spotlight innovative wellness businesses on ClassPass—the stories behind these businesses and how entrepreneurs have turned their passions into possibilities.
Meanwhile, as Singapore prepares to reopen its borders progressively, the partnership will also showcase Singapore’s wellness and fitness offerings through engaging content to drive consideration among international visitors. To start, ClassPass will work with its partners to organise a series of wellness activations at popular landmarks in Singapore.
The livestream activations will be complemented by tours of the locations, for audiences who wish to experience Singapore from afar.
Finally, to cater to the rising demand for wellness offerings, ClassPass and STB will work together to expand the inventory on ClassPass, by including a broader range of wellness experiences.
Users can hence expect new wellness listings on the platform, ranging from complementary health therapies such as Traditional Chinese Medicine, to wellness-related attraction tickets and mental wellness services such as personal coaching and sound healing therapy.
The global wellness boom clearly isn’t going away anytime soon, and fitness events are about to get a whole lot more accessible come 2022.
More information available here.
