Probably the best beer in the world? Not anymore as Carlsberg announces its new brand positioning and personality with a brand new tagline “That Calls for a Carlsberg”. Targeting a much younger, adventurous and explorative market, the brand will combine its legacy and rich heritage with a modern look that will connect with a more vibrant crowd of drinkers. Experience it for yourself as Carlsberg unveils the brand new 1847 Bar at the Heeren from Apr 20, 4pm till May 15. Be entertained by local acts, Jack & Rai , Clement & Nguak, Dominic Wong and feast your eyes on the sexy Carlsberg Brand Ambassadors making their rounds.
