You could be one of seven winners that will get to party on board a luxury yacht complete with free flow beers, food and music this New Year’s Eve. To win all you have to do is simply submit interesting pictures of yourself drinking a Carlsberg Green Label beer to the Carlsberg Facebook fanpage.
The beer brand is throwing a party this New Year’s eve and it is going big, running ads worth $1 million on radio, print, TVC, OOH and cinema as a run up to the event.
“Carlsberg hopes to strengthen our brand connection with the PMEB audience in Singapore. This is why we have chosen to partner Siloso Beach Party as the official beer, touted as Asia’s grooviest party platform, which is something these younger people identify with,” say Bart Lim, the general manager of Carlsberg Singapore.
Other than partying on the yacht for the seven winners and five of their friends, the party includes going on shore to Sentosa where the winners can enjoy the luge, wave rides or a 450-metre flying fox set up on the beach. According to Carlsberg, this is worth $4,000 a person. Teaser parties will also be held at Dbl O on December 10 and Azzura on December 17.
