The buzz: Italian fashion giant Diesel’s Paragon outpost has been given the once-over.
The vibe: Based on a boutique concept similar to that of their stores in Shanghai and Hong Kong, the new and improved Diesel Paragon store represents the modern attitude of the brand featuring woody interiors, dark panels and luxe touches like vintage furniture and lighting.
The goods: Fans of this noted streetwear label know that denim is the name of the game at Diesel. This season sees two new collections added to the Italian label’s staple. Dirty New Age (for men) showcases the brand’s expertise in specialty denim washes. The new collection explores the world of all things grimy and rugged (read: Mud, sand, paint). Gentleman can expect to wear their favorite traditionally cut Diesel jeans in a variety of new and old washes. From clean and shredded to baggy and skinny, you have something to choose from no matter your choice of denim. The ladies’ collection Powder of Diesel, on the other hand, blends femininity with bold sensuality. The collection is inspired by a woman’s most feminine moments (in Diesel’s books, it’s when they put on make up). So you can expect make-up and cosmetic-inspired aesthetics in fabrics, silhouettes and colors in this collection.
Why you’ll be back: Diesel’s attention to detail and innovative cuts have made this brand a firm favorite among the denim and fashion set. If you’re not a Diesel convert, perhaps its new digs might reel you in. Zaki Jufri
#02-17/18 Paragon, 290 Orchard Rd., 6732-3525. Open daily 10am-9pm.
