Jam to ‘80s-inspired tunes while eyeing the brand’s new athleisure collection

If you’re in the mood for an '80s-inspired dance party, then get excited for an all-new virtual concert experience presented by the folks over at Coach. Produced in partnership with Def Jam SEA, the New York fashion house will be hosting their first-ever online soiree on Jun 24, 9pm, airing in Singapore, Malaysia, Thailand and Indonesia.

All about bridging communities and supporting emerging talents, the Coach x Def Jam SEA concert will feature 13 singers, rappers and musicians from across four Southeast Asian countries.

That means headliners such as Singapore’s very own Yung Raja will be performing, alongside Malaysian rapper Joe Flizzow, American-Thai rapper Daboyway and Indonesian rapper and singer Rayi Putra.

Yung Raja performing in 2018 (Credit: MTV Asia)

The line-up also includes award-winning producer, songwriter, and rapper ALYPH plus English-Malay rapper Fariz Jabba.

The talents will be dressed in Coach’s Pre Fall 2021 collection during the event, so keep an eye out for the athleisure capsule that’s an ode to Coach’s heritage too.

All customers from now till Jun 17 will be entitled entry to Coach x Def Jam SEA virtual concert experience with any purchase; just shop away with the brand’s seamless Coach on Delivery service.

More information available here.