The Macallan is bringing its immersive art exhibition to Singapore from Oct 7 to 11 at the ArtScience Museum. The brand celebrates its newest travel retail exclusive whisky range, The Colour Collection, and its exclusive partnership with world-renowned artist and graphic designer, David Carson.
The interactive exhibition, which is part of a global tour with London, Los Angeles, Shanghai and Dubai as part of its series of stops, aims to bring The Macallan community together and let visitors experience the elements that inspired The Macallan Colour Collection.
Visitors will be taken on a guided presentation of Carson’s original art pieces in the gallery, which are a visual interpretation of the Collection’s tasting notes, age, natural colour and the influence of sherry seasoning. Highlights include a Time Tunnel that takes guests through the maturation process of whisky, and the Exploration of Colours, which is an immersive and textural showcase that brings Carson’s work on The Macallan to life using augmented reality (AR).
They will then end the experience with a taste of the spirits. Depending on their ticket option, they will either receive curated canapes and whisky pairing with The Macallan Brand Ambassador ($65) or a cocktail that is specially designed with The Colour Collection ($20).
The range comprises five age statement single malt Scotch whiskies. From the gold oak of the Colour Collection 12 Years Old to the burnished chestnut of the Colour Collection 30 Years Old, the range spans the various tones of the whisky spectrum derived from maturation in The Macallan’s sherry seasoned oak casks.
The packaging of The Macallan Colour Collection is designed by Carson who took inspiration from Jerez, a singular land of historic vineyards and fine wines where The Macallan’s sherry seasoned oak casks are crafted.
The packaging of the 12 Years Old and 15 Years Old expressions features colours that complement the shade of the whisky within and reflect the strikingly pale terroir of Jerez. The packaging colour for the 18 Years Old whisky is inspired by the vibrant warmth of the evening sun in Jerez, and tones with the light auburn hue of the whisky.
The wooden boxes for the 21 Years Old and 30 Years Old have been produced using oak from sustainable forests which are carefully managed to ensure trees are replaced with seedlings that eventually grow into mature trees. The boxes can be repurposed once the whisky has been enjoyed.
The Colour Collection is a travel retail exclusive range, which means you can only find it at Lotte Duty Free stores in Singapore Changi Airport, or at the dedicated pop-up at Changi Airport’s Departure Hall Terminal 3 until Oct 18.
The Macallan Colour Collection showcase will be held from Oct 7 to 11 at the ArtScience Museum, Level 4, 6 Bayfront Ave, Singapore 018974, from 12pm to 10pm daily. Visitors can sign up for slots here.
