I-S Magazine is boosting its digital footprint with a range of new products – new mobile apps, a tablet version, RSS feeds and e-newsletters targeted at specific interests, as well as stepped-up social media activities – while returning the print version of I-S Magazine to a twice-monthly publishing schedule, coming out on the first and third Friday of each month.
The moves are aimed at meeting the changing needs of the Singapore audience, according to Greg Duncan, digital director of the Asia City Media Group, which publishes I-S Magazine.
“There’s more going on in Singapore than ever, so our readers have a need to be totally in-the-moment and want to know all choices for what to do, where to eat, and where to go out at night,” Duncan said.“At the same time, Singapore has become a more expensive and more urban place to live, and people are looking for some intelligent perspective on how to achieve better value and quality of life. With our dual digital and print strategy, we can deliver both.”
On the print side, I-S will expand its coverage of Singapore lifestyle, and include ideas and advice on how to be a better global citizen, giving readers information on how to engage with issues that concern them. “With the changes we’re implementing, we’ll have more time for reporting, researching and writing, whether it’s a story about dining, entertainment, or a topical issue that affects the lives of our readers,” said Andrew Hiransomboon, ACMG’s Singapore country manager.
I-S Magazine is distributed free in more than 200 locations around Singapore, including the city’s leading restaurants, bars, arts venues and retail outlets. Aimed at an affluent audience of residents aged 25-39, I-S is the ultimate guide to getting the most out of Singapore.
