All about natural and sustainable skincare, American cosmetics label Kiehl’s has just launched its first-ever virtual eco festival in Singapore to champion community causes and important initiatives. Coinciding with the brand’s 170th year anniversary, this special Kiehl’s Future Made Better Festival will happen now till Jul 14 to educate the public on beauty and sustainability.
The month-long digital event is a first for the brand’s local arm. Inviting Singaporeans to envision a more sustainable future, the festival offers an exciting line-up of experiential stations, entertaining and informative livestreams, as well as online-to-offline activations.
Upon entering the online festival, guests will get to discover the company’s early beginnings through bite-sized fun facts in addition to trying their luck at the Slot Machine.
Visitors can also “grow” their own calendula plant to win daily prizes, and receive helpful skin analyses through online consultations which utilise the dermatologist-developed Kiehl’s Instant Skin Reader.
Attractive rewards are also available, and they include a chance at the sure-win Spin the Wheel game—keep your eyes peeled for exciting prizes courtesy of Kiehl’s and its event partners.
Finally, partake in livestream discussions with Regional Ambassador, Super Junior member Siwon Choi, as well as local personalities including DJ Rozz and Paul Foster. Hosting sessions to discuss eco-friendly efforts with Future Made Better, all will gain new insights on recycling and going green.
Kiehl’s new Future Made Better will give you a good reason to take sustainability seriously; just register your interest and login here to receive a free sample kit from Kiehl’s.
