Chivas Regal launches pop-up cocktail bar in Jalan Besar
The creative takeover celebrates the next generation of whisky connoisseurs
The creative takeover celebrates the next generation of whisky connoisseurs
Chivas Regal is celebrating the brand’s biggest redesign in its history with a two-week-long party jam that brings NFT artists and other creative communities together.
Dubbed I Rise, We Rise, the event takes place as a creative takeover of renowned café Chye Seng Huat Hardware in Jalan Besar. The conceptual space taps on the whisky brand’s efforts in capturing the hearts and minds of next-generation whisky connoisseurs. Their flagship blend, the Chivas 12, has also undergone an overhaul, boasting a sleeker and more sustainable packaging.
The event spotlights an NFT art exhibition curated by the likes of CTRL: UNIT, Mojoko, Kristal Melson, and Jonathan Liu, dance battles organised by Room0416, full-community DJ line-ups in the evenings, on-site gamification experiences, as well as talks and panel sessions discussing all things NFT.
Perhaps what excites us the most is the Chivas Pop-up Cocktail Bar, with event-exclusive cocktails concocted by an all-female roster of guest bartenders from Sago House, Junior The Pocket Bar, and No Sleep Club. The bartender line-up was inspired by K-pop sensation LISA’s dynamic lead as Chivas Regal’s first female Brand Ambassador, and serves as a nod to Singapore’s trailblazing women.
I Rise, We Rise takes place from now – 18 May, operating from 12pm – 10pm daily. Entry is free and strictly restricted to those of 18 years old and above.
To enjoy a complimentary Chivas Highball at the event, head over to the event website here for more information and register to secure your spot.