Chivas Regal is celebrating the brand’s biggest redesign in its history with a two-week-long party jam that brings NFT artists and other creative communities together.
Dubbed I Rise, We Rise, the event takes place as a creative takeover of renowned café Chye Seng Huat Hardware in Jalan Besar. The conceptual space taps on the whisky brand’s efforts in capturing the hearts and minds of next-generation whisky connoisseurs. Their flagship blend, the Chivas 12, has also undergone an overhaul, boasting a sleeker and more sustainable packaging.
The event spotlights an NFT art exhibition curated by the likes of CTRL: UNIT, Mojoko, Kristal Melson, and Jonathan Liu, dance battles organised by Room0416, full-community DJ line-ups in the evenings, on-site gamification experiences, as well as talks and panel sessions discussing all things NFT.
Perhaps what excites us the most is the Chivas Pop-up Cocktail Bar, with event-exclusive cocktails concocted by an all-female roster of guest bartenders from Sago House, Junior The Pocket Bar, and No Sleep Club. The bartender line-up was inspired by K-pop sensation LISA’s dynamic lead as Chivas Regal’s first female Brand Ambassador, and serves as a nod to Singapore’s trailblazing women.
I Rise, We Rise takes place from now – 18 May, operating from 12pm – 10pm daily. Entry is free and strictly restricted to those of 18 years old and above.
To enjoy a complimentary Chivas Highball at the event, head over to the event website here for more information and register to secure your spot.
