Find over 65 items from 9 renowned brands that are usually only available in Japan

Known for bringing the best of Japanese retail offerings to Singaporeans, Isetan Singapore was the very first Japanese department store established on our island, and they’ve just announced another exciting development.

From 13 – 26 May, they’ll be holding Singapore’s very first Meitenkai Fair at the Isetan Scotts Supermarket. Featuring over 65 items from 9 Meiten brands, the event commemorates and celebrates these highly trusted names from Japan.



Meiten brands literally refer to famous brands in Japanese. In the Japanese context, they are trade entities that are well-reputed among the community and have survived a good number of years in the market, earning a great level of trust and respect from consumers.

These iconic brands build strong relationships with their respective communities, preserve age-old traditions, contribute to the development of food culture in Japan, and have never failed in their commitment to product quality and service.



With many Meiten brands operating in Japan’s traditional sectors, foreigners seldom get to enjoy them outside of Japan, which is why the Isetan Meitenkai Fair is a perfect opportunity for us to encounter more of Japan’s treasures. Specially selected by Isetan, the participating brands are also currently selling at Isetan Japan and have constantly received raving reviews by Japanese consumers.

Making their exclusive debut here in Singapore are products and brands such as Kuromame Daifuku by Eitaro Sohonpo, Matcha Baum Cake by Tsujiri, Shochikubai Osuimono Dashi Pack by Hayashi Kyuemon, Tsukudani Furikake Scallops by Shinbashi Tamakiya, and many more.

In Japan, purchasing from a Meiten shop carries an implied sense of taste and prestige along with the experience. Head over this month to encounter the brands for yourself!


Find the Isetan Scotts Supermarket at 350 Orchard Road, Shaw House.