9 Singapore government ads that made us cry like babies

Thailand seems to get all the laurels for sentimental, heartstring-snapping ads and public service announcements, but Singapore is not far behind. Most government agencies have tried their hand at making us cry with their short film-style ads. These are the ones that messed with us the most.

1. This SMRT tear-jerker that made us forgive every breakdown. Almost.


Long Distance Reunion (LDR)

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Posted by SMRT on Wednesday, 3 February 2016


2. This MOM one that made us feel like deadbeat kids.

Life is tough for a mother and her son as she struggles at work. How will the story unfold? Watch the video below to find out. More information about the WorkRight campaign can be found here: http://goo.gl/HvapWF

Posted by Singapore Ministry of Manpower on Monday, 18 January 2016



3. Also this one.


4. This one that made us miss all our teacher-crushes


5. And this one that made us confront our racial assumptions


6. This one that made us call our dads


7. This heartbreaking anti-gambling ad


8. Another one that made us feel like bad kids


9. And this one by Royston Tan, that made us weep with kampong nostalgia


Which one is your favorite? Let us know in the comments!