Carlsberg celebrates 30 years with Liverpool FC

For 30 years, through thick and thin, Carlsberg has truly never left Liverpool FC to walk alone. Having been the iconic club’s main sponsor since 1992, they’ve given fans around the world one of the longest standing partnerships in the history of the English Premier League.

Always striving to remain at the heart of meaningful experiences for their consumers, Carlsberg’s brews have accompanied Liverpool FC fans through some of the club’s most memorable moments over the year – including Garcia’s miracle “ghost goal” at the 2005 Champions League semi-finals that put the team through to the finals in Istanbul.


, Carlsberg celebrates 30 years with Liverpool FC


To commemorate this three-decade milestone, Carlsberg has launched limited edition jersey cans that feature some of the club’s most celebrated figures ever.

This celebratory collectible series showcases cans modelled after the very kits worn by Liverpool legends such as Ian Rush, John Barnes, Sami Hyypiä, Robbie Fowler, Jamie Carragher, and Luis Garcia.


, Carlsberg celebrates 30 years with Liverpool FC


Not for sale individually, get your hands on these limited edition cans as part of the Carlsberg LFC Collectible Kit, an excellent gift for the football superfan with two exclusive jersey cans and a sleek Carlsberg glassware!

Available till Sep 30 and while stocks last, the attractive set is yours with every $100 spent on select Carlsberg products – including the Carlsberg Danish Pilsner, Carlsberg Smooth Draught, and Carlsberg Alcohol Free Beer – at all major supermarkets and e-retailers island-wide.


For more information, head over to Carlsberg Singapore’s website here.