Bringing the global fascination with ice cold beer and fresh kicks together, Heineken proudly steps up to announce an exciting collaboration with The Shoe Surgeon in tandem with the launch of Heineken Silver.
Handing full rein over to the acclaimed sneaker virtuoso, Heineken’s Heinekicks is slated to drop in Singapore in Q4 this year.
Otherwise known as Dominic Ciambrone, the creative genius is also responsible for some of the most high-profile custom kicks worn by international stars the likes of LeBron James, DJ Khaled, and Drake.
To celebrate Heineken’s latest innovation to refresh the social occasions of today with a smooth, easy-to-drink beer brewed for a new generation, The Shoe Surgeon sets out to put together an expression of Heineken Silver’s Unexpectedly Smooth experience in a pair of sneakers that are the first of their kind.
Matching Heineken Silver’s signature colourway, the Heinekicks feature a sleek green lenticular upper, with silver and red accents. Built into the tongue is a removable bottle opener, a handy nod to the brand’s mission to brighten your parties – best enjoyed with a Heineken Silver, of course.
The limited edition kicks also feature soles elevated with real Heineken Silver, added using a specialised surgical injection method to create the first ever pair of sneakers that allow us to actually walk on beer. Just like the smooth taste of Heineken’s new brew, those soles provide us with an unexpectedly smooth and unique sensation while on the go.
Extremely exclusive, only 7 out of a total of 32 pairs of Heinekicks created will be coming to Singapore.
From today onwards, take a look for yourself as pairs of Heinekicks will be on display at 313@Somerset’s Limited Edition Vault, a special preview as part of Project Future by Culture Cartel x 2MR Labs.
To find out more or stay up to date with Heineken, check out their website here.
