Honestbee appeared on Singapore’s online services scene in 2015, deploying an army of people to do your grocery shopping for you and bring it to your door. It raised US$15 million in just the first round of funding. Last year, they launched a laundry pick-up and drop-off service, which works similarly to their main business. Now, they’re planning on expanding again, this time into the arena of food delivery.
Joining the ranks of other established players such as Foodpanda, Deliveroo and most recently UberEats, they recently announced via Facebook their upcoming food delivery service, which will service high density areas like the CBD, Bukit Merah and River Valley for its initial roll-out. When asked about the decision on the launching this new service, an Honestbee spokesperson said that it’s “always been part of the expansion plans”. In a super competitive market like Singapore, it’s going to be difficult to stand out. But Honestbee stresses what it believes to be its unique selling point: unlike the other companies, they do more than food delivery; it’s a one-stop destination, so to speak. The service is going to be exclusively available through the mobile app for iOS and Android users.
Talks with partnering restaurants are still underway, but they’ve already got the likes of Salad Stop, Absolute Acai, Sin Lee Foods and some other exciting establishments on board. Full details have yet to be unveiled. Stay tuned for more updates on their Facebook page.