Kotex partners kāi in new Unstoppable campaign

Period woes? That time of the month can be challenging – with everything from intense food cravings to unpleasant cramps. So reach out and get the support you need with Unstoppable Together, a new campaign launched by Kotex and local lifestyle brand, kāi by Bellywellyjelly (aka Christabel Chua).

The campaign builds on last year’s successful Unstoppable campaign, expanding on the leading feminine care brand’s mission to ensure that period stigma will not be a barrier to any girl or woman’s progress.


, Kotex partners kāi in new Unstoppable campaign


Bold, no frills, and simply fun, kāi presents a limited-edition tote bag with a design that aims to inspire and empower females to never be afraid of working towards and fighting for their goals.

The multi-functional tote bag features several compartments, including two side pockets and a slot for water bottles, for versatile and extended use. The meaningful sketches that front the bag were inspired by Christabel’s squad of her closest girlfriends.


, Kotex partners kāi in new Unstoppable campaign


Simply purchase $20 worth of Kotex products, including the Kotex Luxe range, from now till Aug 31 to redeem the bag for free! Available at all participating retail outlets island wide, head over to Kotex’s website for the full list of participating stores now.


Find more information on Kotex’s website here.