Kumar stars in Netflix’s promo for the highly anticipated new season of The Crown

<p>There are localized versions of global campaigns everywhere, and then there is Netflix; a company that has been spot on in incorporating seemingly Singaporean things and figures to contextualize their marketing campaigns and promos for their shows. And hot damn, they&rsquo;ve done it again, this time aptly featuring Singapore&rsquo;s favorite drag queen comedian Kumar in their promo for the new season of <em>The Crown</em>, as Queen Elizabeth II&#39;s trusted&nbsp;<em>kaki</em>.</p>
<p>Now we all know how the couple&#39;s relationship is already strained ever since the Queen&#39;s ascension to the throne (it&#39;s been documented in the press). Last season covered the period of the marriage in 1947 to the end of the Queen&#39;s sister, Princess Margaret&#39;s relationship with Group Captain Peter Townsend in 1955. Season Two, which will debut this Friday (<strong>Dec 8</strong>), will see the Suez Crisis in 1955 all the way to the retirement of the Queen&#39;s third Prime Minister after the Profumo affair political scandal.&nbsp;&nbsp;</p>
<p>Throughout the entire promo, Kumar plays the role of the Queen&rsquo;s confidant and stylist (great choice, &ldquo;Lilibet&rdquo;), and&nbsp;consoles the Queen who has &quot;gone through a lot lately&quot;, using familiar Singaporean colloquialisms and saying very Kumar things like, &quot;I know about men, I was once a man before&quot;, purposefully mispronouncing the word &ldquo;memes&rdquo;, comparing the house to the Istana (and proposes to build a &ldquo;royal karaoke room&rdquo;), and even tattletaling on Margaret who apparent got drunk at Zouk.</p>
<p>The last time they featured a Singaporean actor to promote their shows was when they got <a href="https://www.facebook.com/NetflixSG/videos/1711617185798068/" target="_blank"><strong>Michelle Chong</strong></a> to be in a &quot;scene&quot; with Suzanna &quot;Crazy Eyes&quot; Warren in the <em>Orange Is The New Black </em>season five promo.</p>
<p>Pure genius, Netflix. We&rsquo;re loving this. Watch the promo <strong><a href="https://www.facebook.com/NetflixSG/videos/1785519315074521/" target="_blank">here</a>.</strong></p>