From the oldest of the great cognac houses, Maison Martell’s internationally celebrated brand of elegance and finesse in the art of cognac distillation is once again pushing the boundaries of their inspiring experiences with a brand new experiential space here in Singapore.
With nine generations of passion and legacy behind them, L’Atelier Martell invites guests to take an intimate look into Martell’s spirit of creation, blending, and spectrum of tastes.
In tandem with L’Atelier Martell’s opening, the brand is also reintroducing their signature premium XO cognac – the iconic and time-tested Martell Cordon Bleu.
Featuring a new pack design and contemporary bottle shape, the Cordon Bleu’s eponymous blue ribbon and historic seal of the Martell family have also been revamped with added texture and vibrancy.
Widely regarded as one of the finest cognacs in the world, its exquisite blend boasts an unchanged taste since 1912, with rich, vibrant aromas of candied plum and apple, roasted notes of mocha coffee, toasted almonds, and vetiver, topped with subtle notes of candied orange, cinnamon, honey, and beeswax.
At L’Atelier Martell, visitors are free to explore the immersive space that documents Martell’s legacy, including taking a peek into their cognac ageing process.
Their Cognac from the Cask experience showcases an authentic oak barrel shipped from Cognac itself, where you can fill your own montre sampling bottle with a VSOP exclusively blended for L’Atelier Martell. Limited to only 300 bottles, it even comes with a personalised label – so grab yours quickly.
After which, enjoy specialty cocktails that highlight the cognac house’s distinct flavours at the Bar of Swifts, or look out for the Martell Masterclass series, where guests can attend a VSOP blending masterclass conducted in a recreated space inspired by the Cellar Master’s atelier.
Reserve your masterclass slots or learn more about the space at the L’Atelier Martell website here.
