Make new memories with White Rabbit’s new ice cream

Growing up, many of us would have been fascinated by the mysteriously edible paper that wrapped those distinct milky pieces of White Rabbit candies. And even though we may not have cracked the code and realised that it’s actually edible rice paper, commonly found in many Asian dishes, White Rabbit candies are without a doubt an indelible part of our fondest memories through the years.

Bringing their iconic, rich milky taste and chewy texture to new heights, the official White Rabbit brand launches a new White Rabbit ice cream that’s not only a perfect mimic of its beloved candy, but also presents a softer, more luscious treat than before.


, Make new memories with White Rabbit’s new ice cream


Distributed in Singapore by Hao Food SG, the White Rabbit ice cream celebrates its new product and 1st anniversary on our shores with an exciting pop-up at the famous Chin Mee Chin Confectionery, happening from now till Sep 11.

Packed with flavours of yesteryears themselves, the hip café along East Coast Road will be offering an exclusive set menu that includes their popular kaya toast and eggs, a drink of your choice, and a cup of the new White Rabbit ice cream.

While there, don’t miss out on adorable, official White Rabbit merchandise such as mugs, pillows, umbrellas, and canvas bags that’re only available for purchase at the café during the same period.


, Make new memories with White Rabbit’s new ice cream


In tandem with the pop-up experience, fans are also invited to participate in the White Rabbit social media contest. Remember to keep an eye out on Hao Food SG’s social media platforms for clues about the White Rabbit’s hiding place.

Be the first three people to uncover its burrow to win amazing prizes like a staycation at Lloyd’s Inn worth $500.


From tomorrow till Sep 21, FairPrice Online and select FairPrice outlets will also be offering a 1-for-1 promotion on the new White Rabbit ice cream.


To find out more about the new ice cream and their exciting campaigns, head over to Hao Food SG’s Facebook page here.