For years we’ve heard East-siders swear by the amount of good food and hidden gems to be found in their part of Singapore – and to be fair, we can’t say that we disagree. Filled with a multitude of experiences from the colours of our heritage, the last vestiges of traditional craft, to streets of hipster offerings, we find ourselves regularly East-bound on the prowl for a new destination to include in our list of favourites.
Bringing yet another sensation to the area, the new i12 Katong lifestyle mall officially opens after years of renovation and revitalisation.
Standing where culture, leisure, and contemporary experiences come together, i12 Katong occupies a prime position in one of Singapore’s most charming neighbourhoods. Surrounded by the sights and sounds of old-world charm and heritage-driven endeavours, the new mall stands at the intersection between East Coast Road and the vibrant Joo Chiat Road – an intersection many would recognise as where the old meets the new.
Nestled amid quaint shophouses, cool cafés, and hip boutiques, it injects a fresh dose of spirit with over 150 retail brands and services slated to progressively occupy the space, brand new lifestyle offerings, and is a mere stone’s throw away from the upcoming Marine Parade MRT station, providing greater accessibility for visitors from all over the island.
Wholly owned by Keppel Land, the new lifestyle mall takes on a modern vibe, championing sustainability as it redefines urban living and the future of retail spaces. Showcasing novel concepts and curated experiences driven by technology and sustainable practices, i12 Katong looks set on creating a new buzz in the East with their eclectic, multi-experiential offerings.
Thoughtfully curated to meet the needs of the community, the mall features establishments designed to excite even aficionados and epicureans.
Within i12 Katong, find innovative concepts such as Bistro Bytes, a unique F&B development by Keppel Land that brings together a community of F&B brands with a focus on enabling F&B offerings and business growth within a phygital environment, and Pop Palette, a specially curated fashion and lifestyle zone with bespoke international and local brands.
Harnessing the synergies of Keppel Group, Keppel Land also transformed the place into a 5G-enabled shopping mall through a collaboration with M1.
Forging ahead with a seemingly endless number of unique offerings, i12 Katong also presents a strong support for the arts with a series of art exhibits that celebrate the works of both emerging and distinguished artists and designers across Asia, on top of a specially commissioned centrepiece sculpture and two murals that pay homage to the spirit of Katong.
In line with Keppel’s Vision 2030 – that has sustainability at its core – shoppers can keep an eye out for interesting initiatives all around the mall, including energy-efficient LED lighting, a waste recycling system, and even a food digestor which breaks down food waste and converts them into compost or liquid waste.
Head over to i12 Katong today to discover the newest retail hub in the East and experience the future of retail in Singapore.
For more information, visit i12 Katong’s official website here.
