Poh Heng opens flagship boutique at Jurong Point

Looking for fine jewellery that’s suitable for everyday wear? A trip to Poh Heng’s newest home in the west might help. The popular homegrown jeweller, also known as Singapore’s leader in gold, proudly welcomes shoppers to their new flagship boutique at Jurong Point.

Since its inception, Poh Heng has established itself as the go-to for meaningful jewellery pieces that transcend generations. More than 70 years on, their exquisite creations that offer traditional jewellery fashioned with a modern twist continue to remain largely accessible to everyone.


, Poh Heng opens flagship boutique at Jurong Point


At their new locale in the heartlands, shoppers can look forward to the best of Poh Heng’s timeless creations with 24K, 22K, and 18K gold, as well as the new Freestyle Mix & Match collection.

Designed to mimic the enchanting waves of the northern lights, the series features single-sided diamond studs for wearers to mix and match, available in various cuts including Asscher, Princess, Lily, Fire Rose, Half Moon, Fan, Marquise, and many more that showcase the dazzling experience of observing the auroras.


, Poh Heng opens flagship boutique at Jurong Point


To celebrate the launch of the new boutique, shoppers get to enjoy greater discounts as they acquire more Freestyle Mix & Match studs. The in-store customisation station also allows them to personalise their purchases free of charge!


So head over now to find out what else the new store has to offer.


For details and more information, visit Poh Heng’s official website here.