The local artisan food culture festival will feature roving operators between AMK Hub, Thomson Plaza, and Jurong Point, as well as exclusive showcases that highlight homegrown goodies

Stepping up to ring in the annual National Day celebrations, M Malls ramps up support for homegrown businesses with their first-ever M Food Culture Fest.

Happening all the way through to the end of July, the event marks a collaboration between M Malls and Food Culture Singapore in a bid to help local heritage brands and start-ups reach out to more customers.

 

 

An initiative by local sugar manufacturer Cheng Yew Heng Candy Factory and supported by Enterprise Singapore, Food Culture was founded in the midst of the pandemic with aims to promote Singapore’s vibrant food culture and showcase our culture of innovation – giving brands the opportunity and platform to bring their products online and engage the market through digital marketing, experiential pop-ups, and getting in touch with renowned distributors around the world.

As part of the inaugural M Food Culture Fest, brands will be roving between AMK Hub, Jurong Point, and Swing By @ Thomson Plaza to bring their delicious treats to shoppers in the heartlands, where they’ll be able to sample and purchase exciting offerings from brands such as Calli Ice Cream, Jewels, Snack Right, Ooh! Mala, and many more.

 

 

For shoppers who’d love to support these brands further, the local artisan food culture festival will also be holding exclusive showcases at AMK Hub until 10 Jul and Swing By @ Thomson Plaza from 11 – 24 Jul.

 

Click here to find out more about the M Food Culture Fest.

 


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