In partnership with local delivery service Speedpost and brands such as HBO, I-S Magazine, Metro, Power 98 and Red Dot Design Museum, Singapore digital and social media agency Yolk has embarked on The Small World Project, a gift to children’s charities all over the world.
On December 14 2011, partnering companies were each given a 20kg Speedpost box to fill up with gifts such as unused stationery sets to be distributed to children’s charities in Japan, Australia, Cambodia, the Philippines, Thailand, the US and Singapore. Each box was imprinted with a QR code that would help the company understand the background of the charity it was assigned to.
The charity organizations were given a Polaroid camera each to document the experiences of the children as they enjoyed the gifts during the holiday season. We’ll be sharing the photos with our readers very soon, and thank Yolk for this opportunity to give back to society.
If you have any great CSR ideas and upcoming charity events happening in Singapore that you’d like to share, send them to begood@asia-city.com.sg.
