Featuring month-long discounts, new Dew plush toys, fresh pet accessories and more

As the nation celebrates its 57th birthday this month and we all look back at the wonderful things we’ve achieved over the years, we can’t help but to bask in the pride and progress of this place we call home. Like the sense of belonging we feel as Singaporeans, our busy urban lifestyles also mean that home is where we can seek comfort and escape from the hustle bustle of metropolitan living, finding peace and joy in a space just for ourselves.

Constantly helping us to achieve that state of happiness through the simpler pleasures of life, homegrown décor brand HOOGA brings the Danish art of cosiness and Scandinavian magic to our homes with their extraordinarily comfortable ornaments.



Regularly adding value to our time at home with new, meticulously designed offerings, HOOGA is back again this season with a range of new Dew plush toys, pet products, and wall posters that will lift your spirits.

On top of that, they’re joining in the National Day celebrations with a month-long promotion offering shoppers $10 off with every purchase of $57 – store-wide, site-wide, and at all stores. With a min. purchase of $57, you’d also get to enjoy free delivery!



An iconic figure of comfort, HOOGA’s Dew plush toy series adds pops of character and colour into your space with its fun disposition and cosy demeanour, and altogether satisfying hug-ability. A common sight in many a swoon-worthy space, take another step further by snagging yourselves some Dews with all-new looks.



Elevating our concrete abode, find inspiration with HOOGA or simply add windows to peek into places of your dreams with their range of wall posters, which have also recently been expanded with new pieces for fans and collectors to discover.



For many of us, our pets mean as much to us as the closest family members we have, keeping us accompany through the most stressful of days in this fast-paced city. And for our pets, we naturally want the best for them. We’ll even get to share our “magical Danish joy” with them.

Launching new accessories specially for the fur-kids, make them happy with beautiful and aesthetic offerings like Sisal Toy with Feathers, aesthetic leather collars, the Lerryn Toy with Stick, an array of adorable animal plushies and more.



Looking for more ideas to spruce up your home and impress your loved ones as you host gatherings this season? Up your furnishing game easily with HOOGA’s amazing discounts on some of their most popular products, including their famous Black Reed Diffuser, enchanting Alayna Placemat, eye-catching Astwood Tea Light Centrepiece, modern-chic Demsey Lantern, mesmerising and sophisticated blue-hued Hugo Vase, the industrial chic Nailah Pendant Lamp, and many more.

From Aug 03 to Aug 09, every purchase of Papa, Mama, Bro, and Sis Dew will entitle shoppers to 50% off a Bebe Dew. Shoppers will also find the air foam microfiber Skylar Pillow going for just $25 – instead of the usual $35 – when they make a minimum purchase of $100. Both these deals are only applicable in HOOGA’s physical stores.


So what’re you waiting for? Start reimagining the place you call home and creating your very own hygge experience with HOOGA.


To find out more, head over to HOOGA’s website here.