Forwarding Coach’s constant efforts to present their heritage through modern lenses, the global fashion house is once again back with a new bespoke pop-up experience.
Inspired by Creative Director Stuart Vevers’ vision of American classics and the colourful spirit of New York City – where the brand was born – Coach partners Two Men Bagel House to bring us Coach’s Bagel Shop, a unique and experiential retail concept.
Reminiscent of a traditional New York City bagel shop, the pop-up is aptly located in a historic shophouse within Duxton Hill’s conservation area.
Happening from now – 08 May, Coach’s Bagel House not only showcases the brand’s Spring 2022 collection, it also offers customers an exclusive, limited edition menu created by Two Men Bagel House, featuring both sweet and savoury options, including the Big Apple Red Dot, P.B. Junior, 1941 Catch, and Coach Evergreen.
Subverting American classics through contemporary lenses, Coach’s Spring 2022 collection features the new Cashin Carry Tote, the Soft Tabby, and ready-to-wear pieces with reimagined house codes.
Customers will also find exclusive co-branded merchandise, such as water tumblers, enamel pins, and stickers, available at the pop-up, where they’ll spot five bespoke Two Men Bagel House’s bagel personae dressed in Coach’s Spring 2022 collection, specially created for this pop-up.
Other Coach’s Bagel Shop specials include having your bags customised on-site with bespoke Coach graffiti motifs by local artist Tiffany Lovage, and custom digital printing services with unique designs exclusively available at the pop-up.
Additionally, hop on the Coach’s Bagel Shop game here, pick you choice of bagel persona and start playing: redeem a set of exclusive stickers when you visit the pop-up by simply running and jumping to collect as many Coach coins as you can in the game. The game’s Top Scorer also stands to win a bag.
Visit the pop-up at 39 Duxton Hill, open from Tuesday – Sunday between 12pm – 9pm. Or shop the Coach Spring 2022 collection here.
